Stake hopes to expand its fan base with this cooperation.
The brand sponsors UFC, Drake, Everton FC, and Sergio Aguero.
Stake also runs 24-race programmes in 22 nations. It will now assist Alfa Romeo F1 Team Stake fans by building a global experiences and activities calendar alongside the F1 schedule.
Stake Co-Founder Bijan Tehrani remarked, “We could not be more thrilled to join a legendary F1 team that shares our ambitions of growth and success. Alfa Romeo F1 Team Stake brand integration and activation will increase fan engagement.
"We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing digital audience engagement."
"We welcome Stake as a new title partner for the team in what represents the start of a new era for us both," stated Sauber Group CEO Andreas Seidl. We're pleased to join such a portfolio of sports and entertainment businesses and look forward to Stake's fan activation program.”
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